Political Action Committees. Known better as PACs, there’s a lot of (mis)information floating around. Exactly what is a PAC? Who can they give to & how much? Why are they being disparaged day after day? Taped pre-quarantine, on this episode of AHD we’re joined by Kristin Brackemyre of the Public Affairs Council and Jennifer Brooks from Northrop Grumman. Listen in as these two experts in the PAC world help us dispel the myths of PACs while talking best practices & tips for both PAC & advocacy professionals this election season.Listen on Apple PodcastsView on Youtube
Audience driven. Multi-channel. Back-to-basics. This week, we’re joined by two experts in the field, Erica Farage, Vice President of Political Affairs & Grassroots Advocacy for the International Franchise Association and Caitlin Donahue, Senior Vice President & Director of Digital for Curley Company. We dive into how associations are changing their approach, keeping it simple & building on easy wins to grow their efforts, drive advocacy success and build value with their membership. Stop planning for next year, start thinking about how to transform your communications, strategy, execution, engagement, lobbying and more over the next 2 – 4 weeks. It may mean breaking out of “that’s the way we’ve always done it” type habits, but it’s sure to pay off in the long run.Listen on Apple PodcastsView on Youtube
A quick rundown of updates we've made recently
|grasstops||New reports & layout of Key Contacts homepage|
|organizations||New merge functionality|
|Add emoji to email subject line & contents|
|advocacy||Even more merge fields available in messaging|
As quarantine wears on, associations need to be wary of advocate fatigue. Specifically “going back to the well” without providing context is an easy way to lose even the most ardent advocates. This week, AHD is lucky enough to be joined by Reshma Mehta, Director of Grassroots Advocacy with AARP. We’ll dive in to how one of the nation’s largest organizations is pivoting during this unprecedented time and putting everything on the table. Old is new and nothing should be off the table as you look to engage your stakeholders in the coming days and weeks.View on Youtube
Continually updated from a post from Election 2014.
Election 2020 is in full-swing. Yes, as of writing, we’re all still living under quarantine. Yes, the election is still months off and it’s still unclear how campaigning, no less voting, will take shape.
That said, the question your organization should be asking itself isn’t “should we engage?” but “how do we engage effectively to motivate our stakeholders to participate?”
What if you could provide a hub for your community to make it easy for them find out the information they need to make their voices heard on election day? A branded site that had details like how to register to vote or how to vote by mail, who’s running for office in each district and key dates for primaries and the general election.
It’s easy to get started with SparkGOTV.Read More →
Another week in quarantine, another week joined by an expert in the PAC & Advocacy space. This week we’re joined by Amie Adams, President of Dunn Associates. A 20+ year veteran of working with associations, non-profits, PACs & more, Amie walks us through what organizations need to do right now to connect with their advocates / contributors. We’ve talked before about how now is not the time for the traditional. Instead, think about your organization’s purpose, promise and value. Can your advocates quickly pinpoint what you offer? If not, it’s time to get your message out.View on Youtube
Now is NOT the time to do the traditional. In this week’s special episode of AHD, we sit down with Tommy Goodwin, Head of Legislative and Regulatory Affairs at the Project Management Institute (PMI) to discuss how associations can lead in this time of change. Leveraging his background in lobbying and the work that the PMI is doing in supporting logistics to the pandemic response, Tommy walks us through how advocacy professionals need to adjust workflows and mindsets TODAY to succeed both now and into the future.Listen on Apple PodcastsView on Youtube
A quick rundown of updates we've made recently
|membership||Additional options for membership module|
|Improved end-to-end processing for even faster sends|
|gotv||GOTV sites rollout – Candidates, Registration & More|
|widgets||Overhauled legislator cacheing to speed matching|
Fly-ins are cancelled. In their place, successful organizations are going virtual and that means VIDEO. Easy and just as effective, we break down, step-by-step, how you can leverage Zoom to connect your advocates on video calls with each other and with staffers – and why they can be MORE successful than face-to-face meetings! Everyone is sending letters, tweets and doing calls. If you want to stand out and have your voice heard – “Show your face! Use Video!”Listen on Apple PodcastsView on Youtube
As groups shuffle, reschedule, suspend and cancel their events in response to COVID-19, AHD is joined by Mary Kate Cunningham, VP of Public Policy @ ASAE to dive into how associations are helping to guide their membership. From being a central point of industry related information and setting up specific webpages, to advising on pushing fly-ins and dealing with potential financial impact, we touch on a variety of scenarios that can potentially help associations, coalitions, corporations and non-profits dealing with how to be a resource in a time of need.Listen on Apple PodcastsView on Youtube