Advocacy Help Desk

Special: Conveying Your Purpose, Promise & Value

Another week in quarantine, another week joined by an expert in the PAC & Advocacy space. This week we’re joined by Amie Adams, President of Dunn Associates. A 20+ year veteran of working with associations, non-profits, PACs & more, Amie walks us through what organizations need to do right now to connect with their advocates / contributors. We’ve talked before about how now is not the time for the traditional. Instead, think about your organization’s purpose, promise and value. Can your advocates quickly pinpoint what you offer? If not, it’s time to get your message out.

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Advocacy Help Desk

Special: Leading Through Change

Now is NOT the time to do the traditional. In this week’s special episode of AHD, we sit down with Tommy Goodwin, Head of Legislative and Regulatory Affairs at the Project Management Institute (PMI) to discuss how associations can lead in this time of change. Leveraging his background in lobbying and the work that the PMI is doing in supporting logistics to the pandemic response, Tommy walks us through how advocacy professionals need to adjust workflows and mindsets TODAY to succeed both now and into the future.

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Platform Updates

A quick rundown of updates we've made recently

membershipAdditional options for membership module
emailImproved end-to-end processing for even faster sends
gotvGOTV sites rollout – Candidates, Registration & More
widgetsOverhauled legislator cacheing to speed matching

Advocacy Help Desk

Special: Turn Your Fly-Ins Virtual

Fly-ins are cancelled. In their place, successful organizations are going virtual and that means VIDEO. Easy and just as effective, we break down, step-by-step, how you can leverage Zoom to connect your advocates on video calls with each other and with staffers – and why they can be MORE successful than face-to-face meetings! Everyone is sending letters, tweets and doing calls. If you want to stand out and have your voice heard – “Show your face! Use Video!”

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Advocacy Help Desk

Special: Associations & COVID-19

As groups shuffle, reschedule, suspend and cancel their events in response to COVID-19, AHD is joined by Mary Kate Cunningham, VP of Public Policy @ ASAE to dive into how associations are helping to guide their membership. From being a central point of industry related information and setting up specific webpages, to advising on pushing fly-ins and dealing with potential financial impact, we touch on a variety of scenarios that can potentially help associations, coalitions, corporations and non-profits dealing with how to be a resource in a time of need.

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Feature Spotlight

Automation for Advocacy Efforts

Wouldn’t it be nice to have your welcome emails go out while you drink your morning coffee? What about call-to-action reminders while you’re at lunch? Or even better, a series of messages that follow-up with your advocates on a set schedule while you’re strategizing on your next move?

We all have those days where we have to keep moving the ball forward with our advocacy & community building goals but meetings, calls and everything else gets in the way. Luckily, there’s a simple way in SparkInfluence to keep those messages flowing while you’re spending time elsewhere. It’s a solution that we’ve seen improve retention and participation time and again, and once you’ve set it up, it runs on it’s own.

That solution, Automation for Advocacy.

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Advocacy Help Desk

New Ep: Small Data = Better Data

Well, you told me I have a plethora. And I just would like to know if you know what a plethora is.” – Three Amigos

While everyone is talking about data in advocacy these days, does anyone really know what that means? On this episode of the Help Desk, we’re joined by Henri Makembe, Partner at LPS Campaigns, who dives into what data your group should be looking to capitalize on, where you can find it, and what the best practices look like for getting started. It’s not Big Data, it’s better, smaller data points that really drive effective advocacy efforts.

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Platform Updates

A quick rundown of updates we've made recently

inbound smsLookup on inbound dashboard & individual SMS screen improved to return in half the time
emailPreheader improved for providing a quick preview to email content on mobile
legislationImproved layout of legislation & associated actions
pacAdded breakdown of contributions by organization

Feature Spotlight

Tracking Engagement by Organizations

We here at SparkInfluence work hard to give you a better understanding of your advocates. From states to districts, tags to committees, caucuses, legislators and more, our team prides itself on making your data easy to find, easy to report on and easy to work with.

It’s with that in mind that we recently overhauled Organizations. Before organizations were a simple way to track affiliations. For example, Sarah Smith works for ACME Manufacturing.

The new Organizations functionality turns that on its head.

With this latest update it’s not only easy to track affiliations, but also what specific activities stakeholders at each organization have taken. Even better, you can also track grasstop relationships, PAC contributions as well the specific engagement on each and every one of your outbound email messages.

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Advocacy Help Desk

New Ep: Leveraging LinkedIn for Advocacy

LinkedIn. Even mentioning the name conjures up images of uploading a resume, browsing job postings, and even writing recommendations for trusted friends and colleagues. But if that’s all that comes to mind when thinking about LinkedIn, you may be missing the full potential of the platform. This week we’re joined by Erica Pyatt, Manager, Advocacy and Government at LinkedIn who walks us through how advocacy efforts, organizations, brands, and more are leveraging the platform to reach everyone from decision makers to potential new advocates. Download the latest episode and watch the video today.

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