Advocating for Aisles 2 – 11: How a Rebranding Unified a Voice for an Industry

This week we’re joined by Katie McBreen, VP, Communications & Strategy for the Consumer Brands Association. In this episode, we dive into the branding of advocacy efforts and associations, the ability to create & convey an easily understandable message, and what that means for your effort as a whole. Finally, she walks us through what should be table-stakes for associations and how she messages out their new purpose, asks and results to legislators, members and the public at large.

If you’re working on your brand, your messaging or even how to best convey your results to legislators, this is an episode you won’t want to miss. It’s another week and another great episode with strategies you can start putting in place today.

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