“Well, you told me I have a plethora. And I just would like to know if you know what a plethora is.” – Three Amigos
While everyone is talking about data in advocacy these days, does anyone really know what that means? On this episode of the Help Desk, we’re joined by Henri Makembe, Partner at LPS Campaigns, who dives into what data your group should be looking to capitalize on, where you can find it, and what the best practices look like for getting started. It’s not Big Data, it’s better, smaller data points that really drive effective advocacy efforts.
We here at SparkInfluence work hard to give you a better understanding of your advocates. From states to districts, tags to committees, caucuses, legislators and more, our team prides itself on making your data easy to find, easy to report on and easy to work with.
It’s with that in mind that we recently overhauled Organizations. Before organizations were a simple way to track affiliations. For example, Sarah Smith works for ACME Manufacturing.
The new Organizations functionality turns that on its head.
With this latest update it’s not only easy to track affiliations, but also what specific activities stakeholders at each organization have taken. Even better, you can also track grasstop relationships, PAC contributions as well the specific engagement on each and every one of your outbound email messages.
LinkedIn. Even mentioning the name conjures up images of uploading a resume, browsing job postings, and even writing recommendations for trusted friends and colleagues. But if that’s all that comes to mind when thinking about LinkedIn, you may be missing the full potential of the platform. This week we’re joined by Erica Pyatt, Manager, Advocacy and Government at LinkedIn who walks us through how advocacy efforts, organizations, brands, and more are leveraging the platform to reach everyone from decision makers to potential new advocates. Download the latest episode and watch the video today.
In the advocacy space, we talk a lot about what’s coming next, what’s down the line, and what practitioners should be looking towards in the future. This week, we bring on Mike Panetta of Beekeeper Group to talk through what he sees as some of the challenges and opportunities of new technology. From Virtual Reality to Voice to Tik Tok, how organizations are employing the latest tools, and – more importantly – the things organizations should keep in mind when pitching new ideas to leadership.
Time after time, studies have shown that personalized messaging outperforms generic emails. Now, that doesn’t mean hitting someone over the head with the fact that you know their name – don’t personalize the subject line of every message you send – but it does mean sprinkling personalizations when the time is right can be the difference between an email that just sits there and one that gets opened.
It’s with that in mind – and that personalizing your communications may help you avoid spam filters – that SparkInfluence provides a few places where you can let the end user know that they’re more to you than just an email address.
Did you know that more than 160 million Americans have listened to at least one podcast? Or that roughly 1 in 3 Americans listens to at least one podcast each month? Or that that average listener has more than 5 shows they listen to each week? With that in mind, it’s not crazy that many associations and advocacy efforts have jumped into podcasting. On this episode, we cover exactly what you need to know to get started. Blake, who literally wrote the book on association podcasts, dives into workflow, benefits, and examples so you start getting your voice out there today.
You’ll hear us say often that advocacy is more than just letters, phone calls, and tweets — it’s about the people and community behind that messaging.
Similarly, effective advocacy is more than just grassroots messaging; instead, it’s a combination of factors that help move legislation one way or another. The most successful advocacy efforts are more like alchemy, finding the right balance of grassroots, grasstops and key contact relationships, and lobbying.
In this case, we’re here to get to the bottom of grasstops.
We talk about the idea a lot here at SparkInfluence, but in reality, organizing and advocacy is just sales by a different name. This week we’re joined by Jenna Golden, former Director of Political Sales at Twitter and now Founder of Golden Strategies. We’re diving in on how important it is to think like a salesperson in advocacy. We’ll talk through how to read the room and pinpoint your language to get your advocates’ attention, speak their language, and get them to act.