Advocacy Help Desk

Special: Pivoting During Quarantine

As quarantine wears on, associations need to be wary of advocate fatigue. Specifically “going back to the well” without providing context is an easy way to lose even the most ardent advocates. This week, AHD is lucky enough to be joined by Reshma Mehta, Director of Grassroots Advocacy with AARP. We’ll dive in to how one of the nation’s largest organizations is pivoting during this unprecedented time and putting everything on the table. Old is new and nothing should be off the table as you look to engage your stakeholders in the coming days and weeks.

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