Your Email Strategy is About to Take a Hit

Email is dead, Long live email. We’ve all seen the obituaries for email, yet with each advocacy effort, campaign cycle and PAC fundraising request, email has proven crucial to educating, engaging and empowering stakeholders. That said, Apple is about to change email forever. With the release of iOS, iPadOS & macOS this fall, major changes are coming that will change how you track, segment and execute your email strategy. We’re joined this week by Brian Sisolak, VP, Technology Services at Trilogy Interactive. He walks us thru the evolution of email strategy over the last few years, tactics that have worked & how he’s preparing for the impending iOS release and the new pre-fetching of images as a standard.

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