Personalizing Communications

Time after time, studies have shown that personalized messaging outperforms generic emails. Now, that doesn’t mean hitting someone over the head with the fact that you know their name – don’t personalize the subject line of every message you send – but it does mean sprinkling personalizations when the time is right can be the difference between an email that just sits there and one that gets opened.

It’s with that in mind – and that personalizing your communications may help you avoid spam filters – that SparkInfluence provides a few places where you can let the end user know that they’re more to you than just an email address.

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