Transforming Your Advocacy Approach

Audience driven. Multi-channel. Back-to-basics. This week, we’re joined by two experts in the field, Erica Farage, Vice President of Political Affairs & Grassroots Advocacy for the International Franchise Association and Caitlin Donahue, Senior Vice President & Director of Digital for Curley Company. We dive into how associations are changing their approach, keeping it simple & building on easy wins to grow their efforts, drive advocacy success and build value with their membership. Stop planning for next year, start thinking about how to transform your communications, strategy, execution, engagement, lobbying and more over the next 2 – 4 weeks. It may mean breaking out of “that’s the way we’ve always done it” type habits, but it’s sure to pay off in the long run.

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